Pre-CRM lead quality platform

Lead routing and quality for every business.

Lucidity captures first-party inquiries, filters junk before sales sees it, routes qualified leads to the right business and location, and proves which campaigns produced real conversations.

Built for agencies & multi-location operators · 14-day trial on every workspace

Pre-CRM Junk & duplicates filtered before sales ever sees them
Seconds From submission to the right CRM or sales inbox, not shifts
Location-level Every lead matched to the correct business and branch
GA4-native One property link per business, traffic context on every lead

Integrates with the tools you already use

  • Google
  • Slack
  • Zapier
  • HubSpot
  • Salesforce
  • Pipedrive
  • Google Sheets
  • Airtable
  • Microsoft Teams
  • Marchex
  • CallRail
  • Twilio

Your problem

Marketing says one thing.
The CRM says another.

Leads scatter across inboxes, attribution evaporates before the CRM, and proving ROI takes a spreadsheet and a leap of faith. Lucidity closes that gap.

Leads land everywhere

Website forms, marketplaces, and ad lead forms each arrive in a different inbox. Nobody sees the whole funnel, and some leads never get worked at all.

Attribution is a guess

By the time a lead reaches the CRM, source and campaign evidence is gone. Budgets get set on whichever channel shouted loudest in the last meeting.

Locations don't add up

Reports show traffic, but not whether sales received qualified leads. Proving value takes a spreadsheet, a weekend, and a leap of faith.

The solution

One front door for every lead

Routing

Qualify, match, and deliver in seconds

Each business gets a dedicated intake path. Point every source at it and Lucidity qualifies the lead, matches it to the right business and location, and delivers it to the CRM or sales inbox, automatically.

  • Accepts website forms, ad lead forms, marketplaces, and ADF/XML feeds
  • Duplicates and junk filtered before sales ever sees them
  • Location-level matching for multi-location businesses
Lucidity leads inbox: routed leads listed by customer, location, source, and status, with junk filtered into review and blocked.

Attribution

Know what produced every lead

The Lucidity tracking pixel identifies the business and captures the visit that became the lead. Campaign, channel, and landing page stay attached to the lead itself, with GA4 used as traffic context instead of the source of truth.

  • One lightweight tag per business website
  • One active GA4 property link per business for supporting context
  • Explicit location mappings, never inference
Lucidity analytics: pixel activity and GA4 traffic context showing sessions, key events, and leads by source.

Lead quality

Filter the junk, keep the humans

Every lead runs through validation across phone, email, address, duplicates, and source signals, then gets an outcome: qualified, review, or blocked. Sales only sees contactable, real inquiries, and nothing reachable is lost to one weak field.

  • Per-field checks with confidence, normalized values, and reason codes
  • Review queue for ambiguous leads, so nothing good is silently dropped
  • High-confidence spam and duplicates blocked at the door
Lucidity lead validation: blocked and review queues with source and campaign quality scores.

What Lucidity does

The lead work, handled for you

Lucidity sits between your marketing and your CRM, doing the work that turns scattered inquiries into routed, qualified, attributed leads.

  • Verifies every lead

    Advanced checks on phone, email, duplicates, and source filter junk and spam before sales ever sees them. Real, contactable people get through; fakes don't.

  • Attributes what worked

    A first-party tracking pixel plus GA4 context ties each lead to the campaign, channel, and landing page that produced it. No more guessing which ads pay off.

  • Routes to the right place

    Every qualified lead is matched to the correct business and location, then delivered to your CRM or sales inbox in seconds. Nothing slips through.

  • Reports the truth

    First-party facts layered with GA4 traffic, per business and location, on a cadence your clients can actually understand.

Platform

And so much more, built to scale

Structure that survives growth, for one location or fifty, direct operator or agency.

Client groups

Group businesses the way the organization actually runs. Every business belongs to exactly one group, single location or fifty.

Scoped memberships

Grant access at the workspace, client group, business, or location level. Everyone sees exactly what they should.

Google connections

Workspace-owned authorization. Connect Google once, then link any business to its GA4 property.

Location mapping

Explicit rules relate GA4 data to each location. No fragile inference, no mystery numbers.

Automated reports

Cadenced report runs per business with tracked data freshness, delivered to the right recipients on schedule.

Roll-up analytics

See performance across every business you manage, with GA4 traffic context layered on Lucidity's first-party facts.

Who it's for

Built for both sides of the business

Agencies

Run every customer's businesses from one workspace. Client groups keep accounts separated, memberships keep access scoped, and per-business GA4 links keep the reporting honest, even in front of the client.

  • Unlimited client groups per workspace
  • Multiple Google connections, organized your way
  • Roll-up analytics across every business you manage

Operators

Run your own locations in a direct workspace. One location or a multi-location group: same routing, same attribution, same GA4 reporting, none of the agency overhead.

  • Direct control of your client groups and businesses
  • Location-level mapping for every location
  • Leads delivered straight to your CRM

FAQ

Frequently asked questions

What is Lucidity?

Lucidity is a lead routing, tracking, and analytics platform for businesses. It qualifies inbound sales leads, routes them to the right business inbox or CRM, attributes them to the marketing source that produced them, and reports performance through each business's Google Analytics 4 property.

How can I get a Lucidity demo?

Submit the demo request form with your business details and what you want Lucidity to capture. We'll follow up to schedule a tailored walkthrough.

Is there a free trial?

Yes. New workspaces get a 14-day Lucidity-native trial. The whole workspace, including every business created during onboarding, is free during the trial, and no card is required up front. If a trial expires without a subscription, routing pauses but your dashboard stays usable so you can add billing.

Who is Lucidity for?

Lucidity is built for two kinds of teams: marketing agencies that manage many businesses for external customers, and direct operators that manage their own client groups and locations. Both work from the same workspace model with role-based membership down to the location level.

How does Lucidity route leads?

Every business gets a dedicated routing inbox. Leads arriving from website forms, third-party marketplaces, or ADF/XML feeds are qualified, matched to the correct business and location, and delivered to the business's CRM or sales inbox, with full source attribution attached.

Does Lucidity integrate with Google Analytics 4?

Yes. Each business is linked to exactly one active GA4 property through a workspace-owned Google connection. Lucidity reads reporting data from that property and can map analytics back to individual locations using explicit GA4 location mappings.

What does the Lucidity tracking pixel do?

The tracking pixel is a lightweight tag installed on a business's website. It identifies the business and emits website activity so that leads can be attributed to the campaigns, channels, and pages that produced them.

Can one agency manage multiple businesses in Lucidity?

Yes. An agency workspace organizes businesses into client groups. Every business belongs to exactly one client group, and access is controlled by memberships scoped to the workspace, client group, business, or individual location.

Get started

See your own leads in Lucidity

Send Lucidity the inquiry, where it came from, and what happened next. A 30-minute walkthrough uses your businesses, your sources, and your questions, then the first report shows qualified leads, junk removed, routing proof, and campaign context.

  • Captures approved forms with the Lucidity Tracking Pixel
  • No intake token or account secret is exposed in browser code
  • Ready for Google Business Profile, GA4, and organic campaign tagging

Every lead, accounted for.

Install Monday. Trust the numbers Tuesday.